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The Problem With Technology

The Tent pole of Business

James Gaskin of NetworkWorld says, “Although parts of technology are broken here and there, technology has become the tent pole holding up every business today. Unfortunately, sometimes we spend so much time struggling to keep the tent pole working properly, we forget to enjoy the tent”.

Multiple options, multiple voices

It is true that there are many more technology options than ever before. Technology by itself is not however a guarantee of stellar customer service. While tech pundits review many different options each day, the technology for your business has to meet your customer needs.

A match with Customer Needs

A careful need analysis will help you identify the right support system suited to your business needs. Here, the crucial thing is that it is ‘customer need’ and not just the owner’s view of what the business needs. For instance, while short term interests may dictate the cheapest system, you would like to consider the long-term implications as well – whether such a system may irritate and drive your customers away!

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