It always surprises me that online customer service is often times the afterthought of many businesses,
Something they to throw in at the last minute to cut down on customer complaints, returns and bad PR.
But if you want to increase your sales, you need to look at the main ingredients that make up a sale in the first place, which is the relationship between you and your market. Without that relationship your market will not accept your solution.
Some of the best products and services out there struggle to get traction in a market because they fail to put their best face forward.
Too often the people in your company that know your products and services the best… those with the most passion about your brand… are shielded from the very prospects that are interested and have questions about your company and what you have to offer.
This is the point where customer service plays a huge role in your conversation rate.
If people don’t know who you are, what you have to offer, and can’t communicate with you when they have questions, they simply won’t buy from you.
But it doesn’t have to be like this.
Technology has changed the game for small business and evened the playing field.
With the right tools you can provide a great customer service experience that integrates seamlessly with your sales funnel and all at a fraction of what it used to cost.
One major advantage that companies have in the 21st century is the ability to leverage smart query technology to automatically respond to their frequently asked questions.
This changes the game from simply communicating with your market through live chat software to synchronously training an autonomous system how to respond to future questions on your behalf quickly and accurately.
Over time these systems answers more and more incoming messages automatically, as it learns more about your product or service, and this frees up time for you and your team to focus on other aspects of your business.
This technology is a “force multiplier” and is the difference between harnessing the power of the internet, or getting lost in it.
This is what ResponseQue is all about and why we created it.
It is a tool that allows you to connect and engage with your website visitors, but it doesn’t just stop there… the system also learns how to respond accurately to questions in the future.
It is basically a system that gets smarter and more helpful over time.
A true help desk if you will.
In my next video I want to share more with you about this “service first” approach to sales and how you can actually implement this into your business with minimal effort.