So how does online customer service affect your sales?
Every day people visit your website to see what you have to offer and many of them have questions regarding your products or services. These are often really simple questions and many of them are actually the same questions or very similar.
It is a proven fact that if you can answer the question of a potential customer quickly and wow them with service you have a high likelihood of converting them into sale. Prospects that ask questions typically are ready to buy, not just that, but here is an interesting fact… even in a bad economy, 60% of consumers will often, or always pay more for your product or service, if you provide great customer support.
So you’re not only able to convert more sales by offering great customer service, but you are also able to charge more for your products and services and that directly affects your bottom line.
|Even in a negative economy, customer experience is a high priority for consumers, with 60% often or always paying more for a better experience.
Source: Harris Interactive, Customer Experience Impact Report (2011)http://www.customer1.com/blog/customer-service-statistics