Why is it that some small businesses can grow into huge companies and other stay well… small? What is the secret that innovative companies sprinting to the top of their market all seem to know?
All businesses survives on good, marketing, sales and products, but it thrives with great customer service, organization, and systems and processes that allow it to scale efficiently. Scalable efficiency is all about having the right structures and tools in place that allow you to grow your business quickly and seamlessly. That means providing a great customer experience while your business grows.
So many small business get caught up in just scaling up their marketing and sales that results that they forget about the some really important things in the process like customer service. Without great customer service you lose sight of the needs of your customers and what is important to your market and that is a sure recipe for disaster.
The key is to put tools in place that will allow you to scale up your customer service along with your increase in marketing and sales. If you can pull this off you’re on the path to long term and rapid growth. Because here is the thing about customer service. It’s not just about preventing product returns and avoiding mad customers posting damaging reviews about your company. Turns out customer service is also one of your greatest marketing and sales performance enhancers you can have.
Well treated customers don’t just buy more often from you, they are more willing to pay more for your products and they also spread the word to their friends and associates about your business. So scale up your marketing, your sales, but don’t forget about your customer’s satisfaction. Happy customers and raving fans are what take a company to the next level.