Combat Diminishing Attention Spans
The end of Marketing as we know it
In 1950s, there was little leisure time. When television became popular, content was scarce, but people spent the little leisure time they had to watch those programs. Since then, we’ve come full circle.
Make Your FAQ’s Work For You!
What do your FAQs do?
Chances are you have an FAQ section on your website. What does it really do?
Most companies view FAQs as a stand-alone element on their website. FAQs are rarely updated nor are they usually integrated with customer queries. They can however be used much more effectively.
Customer Service Is Everyone’s Job
A completely novel solution
Every business is different; the customers in every industry are different. What works in one situation may not in another. Sometimes, businesses may have go in for a completely novel solution – if that is what will meet the needs of customers.
Be Proactive With Technology
The Fear of Technology
Small business owners, especially those who started working before the internet explosion, sometimes fear that time and money spent on technology is resources being taken away from ‘core’ business areas such as design, production or sales.
Technology evangelists on the other hand, claim it as the solution to all ills. Where is the truth?
