Customer Service Challenges Unique To Small Businesses
How do Small Businesses Differ?
Certain basic rules of engagement apply to all businesses. All businesses operate in a competitive environment where they aim to acquire and retain customers. This is against a backdrop of rising costs, tighter regulations and a globalizing environment. Yet, small businesses often find the challenge tougher due to the smaller scale on which they operate and the fewer resources they command.
Customer Satisfaction – A Challenge For Small
Acquiring and Retaining Customers
The 2009 Microsoft Small and Mid-sized Business (SMB) Insight Report reveals that 43% of the 620 small business owners surveyed listed customer acquisition and retention as the key challenge they faced, irrespective of the current economic climate.
