How Smart Query Technology Can Help Your Business


When a Standard Customer Support System doesn’t work

Let’s look at the shortcomings of standard customer support systems with an example. On a Thursday, Ms. Williams send in a query using the company website to the manufacturers of the new kitchen tiles that she has purchased. She is planning to install them over the weekend when she has time off from work. But, rarely do companies respond effectively within this short window!


What Else Can Smart Query Technology Do?


Instant Responses. Is that all?

Smart query technology doesn’t just throw up a few matching search results. It helps the business by creating a larger and larger pool of responses that comes in handy to answer more customer queries. Let’s see how that works.


How Smart Query Technology Works


Customer-Centric Technology

The key thing about Smart Query Technology (SQT) is that it is a highly customer-centric system. It is designed around the principle that the majority of customers are likely to have similar or related questions. Few questions are fundamentally unique. SQT uses this to the advantage of both customers and employees.


B2B Customers And Standard Procedures


Faster Deadlines, Shorter Fuses

While all consumers increasingly deal with a paucity of time, business to business customers often call for even faster service. They may have little discretion on waiting times and could be ordering the product on behalf of another department that needs it urgently.


Why Time Is Key


How Standard Customer Support Systems work

Let’s look at the shortcomings of standard customer support systems with an example. On a Thursday, Ms. Williams send in a query using the company website to the manufacturers of the new kitchen tiles that she has purchased. She is planning to install them over the weekend when she has time off from work. 2 days is all she has.