Can Customer Service Really Impact Your Bottomline?
Food for Thought: Customer Service Still Matters
Most of us believe that when the economy is down, people will just choose the lowest-priced product. Is this really true?
A recent Customer Experience Impact study* in the U.S revealed two interesting facts. One, even in a dull economy, 58% of American customers were willing to pay more for better experience. Two, as a factor in recommending a company, outstanding customer service was important to 58% of the respondents – more than the number who plumbed for low price or quality!
The Business Case for Delighting Your Customers
Cost-Cutting, the Magic Word. Or Not?
As the recession grows and business slows, are you tempted to look at cost-cutting as the solution to all your problems? No doubt, keeping costs on a tight rein will help you maintain some profitability. But while such steps will be necessary, are they sufficient to grow your business? Mostly not, and here’s why.
